![]() They simply act as a reminder for people who have left their products in the shopping basket. These ads will be prominent in getting people to cross the finish line and come on-board as a customer. You can see the images and text get automatically swapped in (by the product feed). Here is a template that Facebook use for Dynamic Ads. These will be some of your best performing sales ads. The pixel will pick up that I visited the product page on your website, it will then search the product feed for the product I looked at and place those images into an ad creative and put this advert into my Facebook newsfeed. That advert was dynamically created for me. I go on Amazon, I look at three different products, and those products subsequently appear in my newsfeed in an advert. You need the product feed and you need the tracking pixel in place in order to run dynamic ads. First up, points 1 and 2 above really come into play here. Let me just quickly explain a few things about DPAs. These are like the website re-marketing ads above, however these adverts focus purely on the product pages of your website. These need to be in place before you drive any fresh traffic to your website. These ads will give you the biggest ROI on your website traffic. READ MORE: An 8-step marketer’s guide to nailing Facebook ads 4. Your website re-marketing is a really great audience to go after in terms of growing your brand awareness and also sales. I would suggest 30 days for this type of standard re-marketing advert. Which basically means I can see your ad for X number of days after I leave your website. You can set up timeframes on your re-marketing. (Your ecosystem being an asset that you own – get them to like your page, join your email list, visit your website etc). You are re-marketing to me.įor this you want a nice little carousel ad (no product images), just lifestyle images introducing people to your business and getting them back into your ecosystem. Just to be clear, website re-marketing simply means I have visited your website and I then see your adverts appear in my Facebook newsfeed. So if a user visits your blog, your about us page or your homepage. ![]() Not re-marketing ads on product pages, but re-marketing ads on other pages of the website. This is where we can start to get some ads up and running. Or you can use Pixel Perfect’s tracking and turn off Shopify’s tracking (if you choose to use this app).įor other e-commerce platforms there would be a few more buttons to click and more detailed stuff to go into, but luckily for us Shopify and Pixel Perfect do all the technical stuff so there is no need for me to get all techie on you. You can add your Facebook pixel ID into Shopify’s specified field: Don’t set up any ads until you have your tracking in place. You won’t know what is working without this and you won’t be able to do any re-marketing if it’s not in place. Sort out the tracking (this is not optional!) ![]() ![]() You need to setup a product feed so your website can talk to Facebook about which products it has in stock.įacebook need to know this so that if a customer comes to your website and they look at the new ‘Blue T-Shirt’ you have on your site, Facebook know to then place a picture of that new ‘Blue T-Shirt’ into a re-marketing advert in the customer’s newsfeed (it’s very clever!). If I had to pick between the two my choice would be Pixel Perfect due to its flexibility and ease of use. You can use Shopify apps like Pixel Perfect or Flexify to get this setup. xml feed so this always keeps Facebook up to date about any product changes in your Shopify store. xml feed which sits on your website or you can have a manual feed (which is just a. Here is Facebook’s product feed specification: Create your product feedįor those that don’t know what this is, a product feed is basically a list of your products (think Excel doc) which contains information like your products names, prices, sizes, stock level, stock codes etc. I will walk you through a simple 12-step strategy that will give you the best chance of getting the best results on Facebook for your Shopify business. This article reveals all those tactics and more. There are certain ad types that need to be set up, certain audiences you need to target and certain metrics that you must watch out for. Having worked with several Shopify business owners to generate leads and sales using the advertising platform on Facebook, there is a distinct pattern that every ecommerce store owner can follow to get great results.
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